PASS GUARANTEED QUIZ MARVELOUS MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL - RELIABLE SALESFORCE MARKETING CLOUD ADVANCED CROSS CHANNEL EXAM SAMPLE

Pass Guaranteed Quiz Marvelous Marketing-Cloud-Advanced-Cross-Channel - Reliable Salesforce Marketing Cloud Advanced Cross Channel Exam Sample

Pass Guaranteed Quiz Marvelous Marketing-Cloud-Advanced-Cross-Channel - Reliable Salesforce Marketing Cloud Advanced Cross Channel Exam Sample

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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

TopicDetails
Topic 1
  • Distributed Marketing: This topic focuses on features and sending options. Highlighting expertise in streamlining distributed campaigns showcases efficiency of Salesforce Marketing Cloud Practitioners in empowering localized marketing within a centralized platform.
Topic 2
  • Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.
Topic 3
  • Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.
Topic 4
  • Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.
Topic 5
  • Mobile (SMS
  • Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.
Topic 6
  • Triggers: This area covers SOAP
  • REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.

Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q41-Q46):

NEW QUESTION # 41
An administrator needs bankers to see banking-specific Distributed Marketing content and advisors to see advisor-specific Distributed Marketing content. Which two ways can an administrator meet these requirements?

  • A. Industry Rules
  • B. Sharing Rules
  • C. Role Hierarchy
  • D. Financial Hierarchy

Answer: B,C

Explanation:
Understanding the Problem:
We have two distinct user groups (bankers and advisors) within Distributed Marketing (a part of Marketing Cloud).
Each group needs to access different sets of marketing content.
We need to leverage Salesforce's security and sharing model to control this content visibility.
Why Role Hierarchy (A) is a suitable solution:
What it is: The Role Hierarchy in Salesforce defines the organizational structure and data visibility based on user roles. Users at higher levels in the hierarchy can typically see data owned by or shared with users below them.
How it helps: We can create a role hierarchy that reflects the relationship between bankers and advisors. For instance:
Chief Banking Officer (Top Level)
Regional Banking Manager
Banker (Lowest Level for Bankers)
Chief Advisory Officer (Top level on advisor side)
Regional Advisory Manager
Advisor (Lowest level for Advisors)
Content association: Marketing content can be associated with specific roles. If banking content is associated with the "Banker" role or roles above it, then only users in those roles will see it. Similarly, advisor content can be associated with the "Advisor" role.
Default visibility: Users in the "Banker" role and above will not be able to see the content assigned to the "Advisor" role by default.
Why Sharing Rules (D) is also a suitable solution:
What it is: Sharing Rules allow you to extend record visibility beyond what's granted by the role hierarchy and organization-wide defaults. They let you share records with specific groups of users based on various criteria.
How it helps: We can create sharing rules to share:
Banking-specific content with a public group that contains all "Banker" users.
Advisor-specific content with a public group that contains all "Advisor" users.
Granular Control: Sharing rules offer flexibility. We can create owner-based sharing rules (share content based on the content owner's role) or criteria-based sharing rules (share content based on content properties, like a "Content Type" field set to "Banking" or "Advisory").
Why other options are not ideal:
B . Financial Hierarchy: There's no standard "Financial Hierarchy" concept within Salesforce's core data model or Distributed Marketing that directly maps to controlling content visibility in this way.
C . Industry Rules: While Salesforce might have industry-specific solutions or AppExchange apps that use the term "Industry Rules," there's no native "Industry Rules" feature specifically designed to control Distributed Marketing content access.
Implementation Steps Using Role Hierarchy and Sharing Rules:
Define Roles:
Go to Setup > Users > Roles.
Create roles like "Banker" and "Advisor" under appropriate parent roles in your hierarchy.
Create Public Groups:
Go to Setup > Users > Public Groups.
Create a "Bankers" group and add all users with the "Banker" role (and any other relevant roles, like a manager who needs to see the content).
Create an "Advisors" group similarly.
Set up Distributed Marketing Content:
In Marketing Cloud, when setting up Distributed Marketing, associate content with relevant roles. For example, mark banking-related content as visible to the "Banker" role and above.
Create Sharing Rules (if needed, or for more refined control):
Go to Setup > Security > Sharing Settings.
Under a relevant object (e.g., a custom object that holds your content), create a sharing rule.
Rule Type: Choose either owner-based (if content ownership determines access) or criteria-based (if content fields determine access).
Share with: Select the "Bankers" public group for banking content and the "Advisors" group for advisor content.
Access Level: Choose the appropriate access level (e.g., "Read Only").
In Summary:
By leveraging a combination of Role Hierarchy to establish baseline visibility and Sharing Rules to grant additional access as needed, the administrator can ensure that bankers see only banking-specific content and advisors see only advisor-specific content within Distributed Marketing.


NEW QUESTION # 42
Can Social Studio's Sentiment Model be customized? 01m 05s

  • A. Yes, customization options are available in Admin
  • B. No, this is a managed service provided by only by Salesforce.
  • C. Yes, after you have loaded your Twitter certification number.
  • D. No, the sentiment is driven by Einstein calculations.

Answer: D


NEW QUESTION # 43
Select features Einstein content selection, Select 2

  • A. Content selection based on business rules
  • B. Uses open time email content

Answer: A,B

Explanation:
* Einstein Content Selection Key Features:
A . Uses open time email content: This is a core aspect of Einstein Content Selection. It selects and inserts content into emails at the time the subscriber opens the email, rather than at the time of send. This allows for highly personalized and up-to-date content.
B . Content selection based on business rules: You can define business rules within Einstein Content Selection to control how content is selected. This includes things like:
Fallback Rules: Specifying default content to use if no personalized content is available.
Exclusion/Fatigue Rules: Preventing certain content from being shown too frequently or to specific segments.
Attribute Matching Rules: Matching content assets to subscriber profiles based on attributes (e.g., showing women's clothing to subscribers identified as female).
* Why A and B Are Correct:
Open-Time Personalization: Einstein Content Selection is designed for dynamic, open-time content personalization.
Business Rules Control: Business rules are essential for ensuring that Einstein Content Selection aligns with your marketing strategy and goals.


NEW QUESTION # 44
Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers

  • A. Banner
  • B. Product
  • C. Content
  • D. Brower
  • E. Operating System

Answer: A,B,C


NEW QUESTION # 45
To what types of objects can you do a quick send in distributed marketing, Select multiple

  • A. Contact.
  • B. Lead
  • C. Person account, (opportunities, Quick send message records)

Answer: A,B


NEW QUESTION # 46
......

Salesforce Marketing Cloud Advanced Cross Channel (Marketing-Cloud-Advanced-Cross-Channel) practice exam went through real-world testing with feedback from more than 90,000 global professionals before reaching its latest form. The Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Dumps are similar to real exam questions. Our Marketing-Cloud-Advanced-Cross-Channel practice test Dumps4PDF is suitable for computer users with a Windows operating system.

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